1. Start with podcasting or video blogging (YouTube/TikTok)
    1. It is hard to build an audience when you don’t have one
    2. Start with interviewing other podcasters/creators to bring yourself to the front of their audience
    3. Alternatively, build an audience via engaging (tweet replies) high-value customers or by catching the trending topics
  2. Build a one-way connection with your audience via newsletter on email/WhatsApp
    1. The goal is to connect directly with your followers and not be dependent on social media algorithms for too long
  3. Build a community via Facebook/Slack/Telegram/Circle groups
    1. Once you have a critical number of connections, invite them to a community
    2. In the initial phase, maintaining and running a community requires work
    3. Eventually, the community becomes self-sustaining
  4. Monetize
    1. Selling branded merchandise
    2. Large-ticket affiliates like insurance
    3. Paid consultation calls
    4. Fan funding (Patreon) for exclusive content access
    5. Organizing a Conference